Section 1.3.3 — Annotated model answers for price elasticity of supply, supply shifts, and production cost questions.
Full marks require a clear definition of PES (not just "how supply changes") and two distinct, developed factors. Candidates who simply list factors without explaining how they affect PES will only reach 2–3 marks. The distinction between short run and long run is a reliable factor that examiners accept.
A fall in raw material costs shifts the supply curve to the right.
E.g. a fall in oil prices reduces production costs for plastics manufacturers.
At each price level, firms can now produce more profitably → supply shifts right → new equilibrium with lower price and higher quantity.
Consumers benefit from lower prices, firms may see higher revenue if demand is elastic, but profit impact depends on the extent of cost savings versus the price fall.
This answer builds a clear chain of reasoning: lower costs → supply shifts right → new equilibrium (lower P, higher Q) → consumer surplus rises → revenue impact depends on PED. The oil price example provides concrete application. The conditional point on PED and profit margins demonstrates the analytical depth that earns top marks. A supply and demand diagram showing the rightward shift and new equilibrium would earn diagram credit.
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