Revvy LearnEdexcel International A-LevelBusiness / Model answersOpen the app
← Unit 1: Marketing and People

Entrepreneurs & Leaders — Exam Questions & Model Answers

Section 1.3.5 — Annotated model answers for the role of entrepreneurs, risk-taking, and the qualities needed to succeed.

Business · WBS11 · Unit 1 · 1.3.5

Exam questions

Every question here carries a tariff that exists in IAL Business. Open the mark scheme before the model answer and you will see what the examiner is paid to look for.

  1. Explain4 marksAO1 · AO26 min

    Explain the role of an entrepreneur in a business.

    Mark scheme
    1–2 marks
    Definition/identification of an entrepreneur
    3–4 marks
    Explanation of key roles (risk-taking, organising resources, innovation) with examples
    Model answer — 4 / 4
    What the marks in the margin meanKKnowledge/DefinitionAApplication
    An entrepreneur is an individual who organises the factors of production (land, labour, capital) to create a business, taking on financial risk in the hope of making a profit. K

    The entrepreneur has several key roles. First, they are a risk-taker — they invest their own capital (or borrow funds) with no guarantee of return, accepting the possibility of financial loss. A Second, they are an innovator, identifying gaps in the market or developing new products and processes. For example, an entrepreneur might spot growing demand for plant-based food and launch a vegan restaurant. A Third, they are a decision-maker who coordinates resources, manages staff, and sets the strategic direction of the business. A
    Examiner commentary
    Define the term first, then explain at least two distinct roles with development. A concrete example (even a brief one) pushes the answer into the top band by demonstrating application.
  2. Discuss8 marksAO1 · AO2 · AO3 · AO412 min

    Discuss the qualities needed by an entrepreneur to start a successful business.

    Mark scheme
    Discuss (8)
    Appendix 6: Requires a logical chains of reasoning, in context, showing cause(s) and/or effect(s). A brief assessment is required showing an awareness of competing arguments/factors.
    Level 1 — 1–2 marks
    Isolated knowledge. Not set in the context of the business and no chain of reasoning.
    Level 2 — 3–4 marks
    Knowledge used in the context of the business. A cause is identified but the chain is not carried through to an effect.
    Level 3 — 5–6 marks
    A logical chain of reasoning in context showing cause and effect. No awareness of competing arguments or factors.
    Level 4 — 7–8 marks
    A logical chain of reasoning in context showing cause(s) and effect(s) AND a brief assessment showing awareness of competing arguments or factors — the clause that separates Discuss from Analyse.
    Indicative content
    Knowledge: definition of entrepreneur, role in business formation. Application: named entrepreneur example. Analysis: why specific qualities (risk-taking, creativity, resilience) are essential for start-up success.
    Model answer — 5–6 / 8
    What the marks in the margin meanKKnowledgeAApplicationAnAnalysis chain

    Para 1

    An entrepreneur is an individual who identifies a business opportunity and takes on financial risk to organise the factors of production and bring a product or service to market. K Success requires a combination of personal qualities that enable the entrepreneur to navigate uncertainty and competition. K

    Para 2

    First, risk tolerance is essential — starting a business involves investing personal savings, leaving secure employment, and accepting the possibility of failure. An Second, creativity and innovation allow the entrepreneur to identify gaps in the market and develop products that meet unmet needs. An James Dyson spent 15 years and developed over 5,127 prototypes before perfecting his bagless vacuum cleaner — demonstrating both creativity in design and extreme persistence. A

    Para 3

    Third, resilience is critical because most start-ups face repeated setbacks — rejected pitches, cash flow problems, competitive threats. An An entrepreneur who gives up at the first obstacle will never succeed. Fourth, decision-making under pressure is needed because resources are limited and markets move quickly — the entrepreneur must make judgement calls without complete information. An Finally, leadership and communication skills are important for motivating early employees, convincing investors, and building relationships with customers and suppliers. An
    Examiner commentary
    Five qualities, each tied to a real start-up difficulty, with Dyson's 5,127 prototypes making persistence concrete. It sits at Level 3 because the qualities are listed and never weighed against each other. The plan's Link sentence says their relative importance depends on the industry and the stage of the business — but the answer never makes that point. Writing it in, and naming one quality as the most fundamental with a reason (without risk tolerance the business never starts at all), is the brief assessment that reaches Level 4.