Unit 1: Marketing & People

Managing People Model Answers

Section 1.4 — Annotated model answers for Maslow's hierarchy, motivation theories, and recruitment approaches.

These model answers demonstrate how to structure responses for Edexcel International A-Level (IAL) Economics and Business exams. Each answer includes a mark scheme breakdown, PEEL structure (where applicable), annotated paragraphs, and examiner commentary explaining what earns marks at each band.
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4 marks
Unit 1 · 1.4 Managing People · Knowledge & Application
Explain: Maslow's hierarchy of needs and its relevance to employee motivation.
Mark Scheme Breakdown
1–2 marksKnowledge of Maslow's hierarchy (five levels of needs)
3–4 marksApplication to workplace motivation (how businesses can use it)
KKnowledge/Definition
AApplication
Model Answer
Maslow's hierarchy of needs is a motivational theory that arranges human needs into five levels: physiological (food, shelter), safety (job security), social (belonging, teamwork), esteem (recognition, status), and self-actualisation (reaching full potential). K Maslow argued that lower-level needs must be satisfied before higher-level needs become motivating. K

For businesses, this means that simply paying a fair wage (physiological/safety) is not enough to fully motivate employees. A Once basic needs are met, managers should focus on creating a positive team environment (social needs), offering praise and promotion opportunities (esteem), and providing challenging, meaningful work (self-actualisation) to maximise motivation and productivity. A
Examiner Commentary

Name all five levels for full knowledge marks. The application should link at least two levels to specific workplace examples. Avoid simply describing the theory without explaining its relevance to a business.

Likely Score4 / 4
8 marks
Unit 1 · 1.4 Managing People · Analysis
Analyse: the advantages of internal recruitment compared to external recruitment.
Mark Scheme Breakdown
1–2 marksKnowledge of internal and external recruitment
3–5 marksApplication of advantages of internal recruitment with business context
6–8 marksDeveloped analysis comparing the two approaches and their implications
KKnowledge/Definition
AApplication
AnAnalysis
Model Answer
Internal recruitment involves filling a vacancy from within the existing workforce (e.g. through promotion or redeployment), while external recruitment involves hiring from outside the organisation through job advertisements, agencies, or graduate schemes. K

A key advantage of internal recruitment is that it is faster and cheaper. A There is no need to advertise externally, screen large numbers of applicants, or conduct lengthy induction training. The internal candidate already understands the company culture, systems, and processes, meaning they can become productive more quickly. An

Internal recruitment also motivates existing staff. A When employees see that promotion opportunities exist, they are incentivised to perform well and remain loyal to the company, reducing staff turnover and associated recruitment costs. This links to Maslow's esteem needs — recognition through promotion fulfils employees' desire for status and achievement. An

However, internal recruitment has a narrower talent pool, meaning the business may miss out on candidates with fresh perspectives, specialist skills, or experience from other industries. An It can also create a chain reaction of vacancies — promoting one employee creates a gap in their previous role that must also be filled. A
Examiner Commentary

The question asks about advantages of internal recruitment, but top-band answers also briefly acknowledge drawbacks to demonstrate balanced analysis. Linking to motivational theory (Maslow) shows cross-topic understanding that examiners reward.

Likely Score7 / 8
20 marks
Unit 1 · 1.4 Managing People · Evaluation Essay
Evaluate: the view that financial incentives are the most effective way to motivate employees.
Mark Scheme Breakdown
AO1 (4 marks)Knowledge of motivation theories (Taylor, Maslow, Herzberg), financial/non-financial methods
AO2 (4 marks)Application — named business examples of motivation strategies
AO3 (6 marks)Analysis — how financial incentives work, their limitations, non-financial alternatives
AO4 (6 marks)Evaluation — depends on job type, employee, culture; contextual judgement
PEEL Structure
P
Point

Financial incentives (bonuses, commission, profit sharing) directly reward output and can boost short-term productivity.

E
Evidence

E.g. Amazon warehouse workers receive productivity bonuses, but high turnover suggests financial incentives alone are insufficient.

E
Explain

Taylor argued that workers are primarily motivated by money. Herzberg distinguished between hygiene factors (pay) that prevent dissatisfaction and motivators (recognition, responsibility) that drive true motivation.

L
Link

The effectiveness of financial incentives depends on the nature of the work, the level of the employee, and the organisational culture.

KKnowledge
AApplication
AnAnalysis chain
Model Answer
Introduction
Financial incentives include bonuses, commission, profit sharing, and performance-related pay — they directly link reward to output. K Non-financial incentives include job enrichment, empowerment, recognition, flexible working, and team-building. K The question is whether money alone is sufficient to motivate employees, or whether non-financial factors are equally or more important.
Argument 1 — Financial incentives are effective
Financial incentives can be highly effective, particularly for routine, measurable tasks. An Taylor's Scientific Management argued that workers are primarily motivated by money — they will work harder if paid more per unit. K Commission-based pay in sales roles (e.g. at estate agencies) directly ties effort to reward, incentivising higher output. A Financial incentives also help with recruitment and retention — competitive salaries attract talent and reduce turnover costs. An
Counter-argument — Non-financial factors matter more
However, Herzberg's Two-Factor Theory distinguishes between hygiene factors (pay, conditions) that prevent dissatisfaction, and motivators (responsibility, achievement, recognition) that drive genuine engagement. K Pay only prevents unhappiness — it does not create long-term motivation. Amazon warehouse workers receive competitive wages and productivity bonuses, yet the company experiences annual turnover of ~150% — suggesting financial incentives alone cannot compensate for repetitive, physically demanding work with limited autonomy. A By contrast, Google retains talent through non-financial motivators — creative freedom, development opportunities, team culture, and meaningful projects. A
Evaluation
The effectiveness of financial incentives is highly context-dependent. For low-skilled, repetitive work, financial incentives may be the primary motivator — workers have limited scope for job enrichment. An For professional and creative roles, non-financial motivators — autonomy, purpose, mastery — tend to be more powerful, as Maslow's hierarchy suggests that once basic financial needs are met, higher-level needs (esteem, self-actualisation) become the dominant drivers. K The organisational culture also matters — a firm that relies solely on bonuses may create a competitive, individualistic environment that undermines teamwork. An In practice, the most effective approach is a combination — fair pay (hygiene factor) plus meaningful work, recognition, and development opportunities (motivators). An
Conclusion
Financial incentives are effective for short-term productivity gains and measurable tasks, but they are not the most effective way to motivate employees in all contexts. For sustained engagement and retention, non-financial factors — particularly autonomy, recognition, and meaningful work — are often more powerful. The best strategy uses competitive pay as a foundation (preventing dissatisfaction) combined with non-financial motivators (driving true engagement). An
Examiner Commentary

Top-band answer integrating three motivation theories (Taylor, Herzberg, Maslow) with contrasting business examples (Amazon vs Google). The 150% turnover statistic is powerful evidence. The conclusion correctly identifies financial incentives as necessary but not sufficient — exactly the nuanced position examiners reward. For full marks, consider adding how cultural context (e.g. collectivist vs individualist societies) affects the relative importance of financial incentives.

Likely Score18–20 / 20

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